Culture Bites: Was adidas right to axe Bella Hadid from its SL72 campaign?



In this week's episode of Culture Bites, hosts Farah Andrews and Maan Jalal highlight some of their top picks from this year’s Primetime Emmy Awards nominations. With Shogun and The Bear leading the race, the hype has officially begun ahead of the awards ceremony taking place on September 15.

To mark the death of Iranian contemporary artist Farhad Moshiri, Maan and Farah pay tribute to the creative often described as the Middle East's Andy Warhol. They reflect on his artistic philosophy of “looking for the undiscovered” and on his pop art-inspired style. Moshiri, who was represented by Third Line Gallery in Dubai, died aged 61.

The hosts also discuss the controversy surrounding adidas axing Bella Hadid from a recent SL72 trainers campaign. The shoes were created to pay tribute to the 1972 Munich Olympics. Adidas dropped Hadid after receiving public backlash for featuring a half-Palestinian model in a campaign linked to the Olympic Games, in which 11 Israeli athletes and a coach were killed by a Palestinian militant group. The hosts question the role that brands are expected to play in the face of mounting political pressure.

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Timeline

1947
Ferrari’s road-car company is formed and its first badged car, the 125 S, rolls off the assembly line

1962
250 GTO is unveiled

1969
Fiat becomes a Ferrari shareholder, acquiring 50 per cent of the company

1972
The Fiorano circuit, Ferrari’s racetrack for development and testing, opens

1976
First automatic Ferrari, the 400 Automatic, is made

1987
F40 launched

1988
Enzo Ferrari dies; Fiat expands its stake in the company to 90 per cent

2002
The Enzo model is announced

2010
Ferrari World opens in Abu Dhabi

2011
First four-wheel drive Ferrari, the FF, is unveiled

2013
LaFerrari, the first Ferrari hybrid, arrives

2014
Fiat Chrysler announces the split of Ferrari from the parent company

2015
Ferrari launches on Wall Street

2017
812 Superfast unveiled; Ferrari celebrates its 70th anniversary

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Company%20profile
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COMPANY%20PROFILE
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COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
Updated: July 25, 2024, 12:02 PM