Amid the war in Gaza, some communities, especially Arab ones, have decided to support the Palestinian cause by boycotting major international brands.
To fill the void, new business endeavours have taken hold, such as local Arab brands.
Palestine Cola was born out of a desire to provide a meaningful alternative to global giants such as Coca-Cola and Pepsi. Three brothers from Malmo, Sweden, along with Mohamed Kiswani, saw an opportunity to create a brand that resonated with their heritage and supported a greater cause.
Since its launch, Palestine Cola, marked by distinctive symbols of Palestinian culture and identity, has garnered immense support from consumers who are eager to embrace a product that aligns with their values.
In this episode of Business Extra, host Cody Combs is joined by co-founder of Palestine Cola, Mohamed Kiswani, to talk about the inspiration behind the new brand, launching obstacles, market reaction and expansion plans.
The specs
Engine: 1.5-litre 4-cylinder petrol
Power: 154bhp
Torque: 250Nm
Transmission: 7-speed automatic with 8-speed sports option
Price: From Dh79,600
On sale: Now
BORDERLANDS
Starring: Cate Blanchett, Kevin Hart, Jamie Lee Curtis
Director: Eli Roth
Rating: 0/5
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
'The Batman'
Stars:Robert Pattinson
Director:Matt Reeves
Rating: 5/5
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Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
Our legal columnist
Name:Â Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education:Â Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers